Shopify store consulting and auditing: complete review with improvement plan

Sometimes you don't know what's wrong with your store. You just know something isn't working as it should. Sales aren't coming in, traffic isn't converting, customers aren't returning. And you've spent weeks, sometimes months, trying to solve something you can't clearly see because you're too close to the problem. That's not a lack of ability, it's a lack of external perspective. And that's what a Shopify store audit is for.

A well-executed audit isn't a generic list of recommendations copied from a blog. It's a real diagnosis, based on your specific store's data, that accurately identifies what's hindering your sales and why. I review every layer of your operation: the shopping experience from the customer's eyes, the technical setup no one sees but affects everything, the SEO that determines whether Google finds you or not, the analytics data that tells the truth about what's happening in your store, and the apps that help or hinder without you realizing it.

At the end of the Shopify store consultancy, I don't hand you a PDF full of theory. I provide you with an improvement plan prioritized by impact: what needs to be solved first, what can wait, and what's fine and shouldn't be touched. With realistic time estimates and, when possible, expected impact on conversion or traffic. So you can make informed decisions, not blind ones.

I conduct Shopify store audits throughout Latin America, with knowledge of the regional context: local payment methods, Latin American buyer behavior, niche competition, and technical platform specifics in the region. Auditing a store that sells in Argentina is not the same as auditing one that sells in Colombia or throughout the entire region simultaneously.

If you want to know exactly what's holding your store back and how to fix it, check my hour packages or write to me directly. The audit is the first step to stop guessing and start acting with discernment.

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    A complete Shopify store audit reviews multiple dimensions of the online business: shopping experience (navigation, product pages, checkout process), technical setup (payments, shipping, taxes, installed apps), technical SEO (URLs, metadata, speed, duplicate content), analytics and tracking (GA4, Meta Pixel, conversion events), email marketing and automated flows, and overall conversion strategy. The result is a detailed diagnosis with identified problems, their estimated impact on sales, and a prioritized improvement plan based on urgency and impact.

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    The time required for a Shopify store audit depends on the store's complexity: the number of products, the quantity of installed apps, the volume of traffic, and the depth of analysis required. A standard audit for a medium-sized store in Latin America takes between four and eight hours of work, including analysis, documentation of findings, and the development of an improvement plan. Larger stores or those with multiple markets may require more time. The deliverable always includes a clear document with prioritized findings and recommendations.

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    There are several moments when a Shopify store audit is particularly valuable: when you've been operating for more than two months and sales aren't consistent, when you're going to invest in paid advertising and want to ensure the store is ready to convert that traffic, when you're considering migrating to Shopify Plus and want to understand the current state before the leap, when you're going to expand into new markets in Latin America, or simply when you feel something isn't working but you don't know exactly what. An audit before investing more money in traffic is always a smart decision.

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    Auditing is the diagnosis: an in-depth analysis of the store's current state that identifies problems, opportunities, and priorities. Consulting is the continuous process of strategic support that may include implementing the improvements identified in the audit, making decisions about new features, evaluating apps or integrations, and developing a medium-term growth strategy. In practice, many projects begin with an audit and evolve into an ongoing consulting relationship as the business grows and new challenges arise.

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    For a Shopify store audit in Latin America, it's ideal to have collaborator access to the Shopify admin panel, read-only access to Google Analytics 4 and Meta Event Manager, information on installed apps and which ones are actively used, basic business data such as average order value, current conversion rate, and main traffic sources, and clarity on objectives: what do you want to achieve in the next three to six months? With this information, the audit can be much more precise and the improvement plan more relevant to your specific situation.

WHAT I CAN DO FOR YOU

Your store deserves someone who really understands Shopify

Store Rescue

Your store exists but it's not converting. I'll identify exactly what's holding it back and fix it before you lose any more sales.

Risk-free migration

Changing platforms is scary. I'll migrate your catalog, history, and SEO to Shopify without losing a single piece of data or a day of sales.

Tailored Shopify Plus

Your business has grown and basic Shopify is no longer enough. I'll take you to the next level with automations, B2B, and custom checkout.

Beat your competition

Every day with a slow or difficult-to-use store is money going elsewhere. I optimize your Shopify so people buy, not abandon.

I want to start now

Your support is so personalized that it only exists when we're working together. Renew your hours and we'll pick up exactly where we left off.

1/3
Migrated our entire store to Shopify Plus in record time. The best Shopify expert we have hired in all of LATAM.
Head of E-commerce
Fashion brand, Mexico
In 3 hours, he solved a checkout problem that had been holding back our sales for months. I 100% recommend him.
Founder
D2C Store, Colombia
Their technical mastery of Liquid and Hydrogen is impressive. Our new headless storefront turned out perfectly.
CTO
Omnichannel retail, Argentina
+65%
Conversion increase after optimization
$50M+
In sales generated for clients
24/7
Support available for active customers
98%
Customer satisfaction rate

Your Shopify store can sell more this week

One session is enough to identify what's holding back your sales and how to solve it.

Schedule consultation